4.18.2014

FASHION FRIDAY: TUNIC, LEGGINGS, AND SPARKLE




I hope you guys had a great week! Today, Wes was off for Good Friday so I got my orders filled early and we spent the day relaxing, walking around town, and taking it easy. I wanted to be comfortable so I had a leggings day (I have those a lot haha). I wore my long sweater tunic so that it would be acceptable to wear "out" and I jazzed it up with a sparkly necklace. I love this sweater tunic because it keeps the rear area covered and it has these long slits in the side that makes the fit nice and comfy and long. Highly recommend. Have a great weekend, everyone! xo!

tunic sweater | necklace | leggings | flats from Gap, old (similar, obsessed with these) | bag | lipgloss



4.15.2014

4 TIPS TO GET NOTICED AND INCREASE TRAFFIC ON ETSY

4 TIPS TO GET NOTICED AND INCREASE TRAFFIC ON ETSY

Today I have a new creative business tip post for you guys based on questions that I have gotten recently regarding how to increase traffic and get noticed on Etsy. When you're first starting out on Etsy, it can feel like your listings are just drowning in a sea of other shops, and that can be really discouraging. Working your butt off only to see that no one is finding you can make you want to give up (DON'T!). These are 4 things that really made a difference for me when I was first getting started (and they still do today!) in terms of Etsy traffic and standing out in the crowd:

4 TIPS TO GET NOTICED AND INCREASE TRAFFIC ON ETSY
ps: to learn how to customize your Facebook page, click here!
1. Establish (& use!) at Least One Social Media Site 
Social media is obviously a very big marketing tool and something that is super prevalent among businesses these days, but you would be surprised how many people still do not have any social media pages established for their business! While it may seem like a lot of work, consistently maintaining at least one social media page really isn't very difficult and it pays off big time! Also, it's better to have only one page (just Facebook, for example) and post on it consistently rather than having 5 different pages that you never use. As far as how much to post, my advice is to try to post 1-3 times per day. This amount of posts keeps people interested and aware of what's going on with your business without being bogged down and annoyed at how much they're seeing you show up on their newsfeed. You can also link up your pages, so that you reach more people on different social media without doing any more work. For example, you can easily post an Instagram photo and send it off to your Facebook, Twitter, and Tumblr. The social media that I have found the most useful and relevant for my business: Pinterest, Facebook, and Instagram.


2. Be Mindful of Keywords 
SEO can be really complicated and overwhelming but it really just comes down to keywords. The easiest things to be aware of in terms of keywords are your listing title and your tags. Create these two elements of your listing based on how a potential customer would search for your product. Do not create a listing title that is irrelevant because you think it will be clever because doing this means that no one will find it. If you are selling a blue necklace, be sure that your title includes the words "blue" and "necklace". Seems simple enough, but it doesn't always happen. In terms of tags, create the tag "blue necklace" rather than "blue" and "necklace". You can still separate them if you want to, but people won't find you in a search for "blue necklace" if it isn't tagged in that way (it's the same way that hashtags work on Twitter or Instagram - have you ever seen people who hashtag each word of a phrase? #you're #doing #it #wrong). :)


3. Take Advantage of Etsy Search Ads 
You can learn the ins and outs of Etsy Search Ads here, but basically you set a weekly budget to pay Etsy each week, and then Etsy makes your items show up more often when people are searching. When you're first starting out and making barely any money, it can be difficult to know if that investment will pay off, but let me just tell you...it does! Last year (2013), I spent about $250 on Etsy Search Ads that led to $1400 sales and 150,000 views. Those are the sales and views that were made directly in relation to my search ads. I don't know if it's improper to talk about money like that, but I thought that you guys would find it helpful to know the return that I had so that you can see how much it pays off.


4. Professional Looking Photos (!!!)
Hear ye, hear ye, underline, highlight, and boldface this tip: YOUR PHOTOS MUST LOOK GOOD. They don't need to be done by a professional necessarily (although if you can afford it, great!). They don't even need to be taken on a "professional" camera, but they need to be: 

1. clear
2. light & bright 
3. accurate

I will be doing a separate post on this topic in the future because I know that it can be complicated / overwhelming / stress-inducing / etc. but if you can't do anything fancy, the most important thing is to make sure you have good natural lighting. Please, oh pretty please, do not take photos of your products in your apartment at night time using the lights in your house (CRINGE!). They will look horrible. How do I know this? Because I did it way back when...(cue Mitchell from Modern Family: "SHAAAAAMMMEE!!"). 

Those are the 4 biggest tips that worked for me. I hope that they will help you! Let me know in the comments / on Facebook / Twitter / Instagram / via email / message in a bottle / etc. any questions that you have for me and I will be happy to do more posts for you guys based on your requests. xo!

4.11.2014

FASHION FRIDAY: FLORALS & ARMY GREEN




Happy #fashionfriday! Here's what I wore today (it's feeling very springy outside).

I hope you have a great weekend - xo! :)


SHOP THE LOOK:

dress: Forever21 (also love this one and this one) / jacket: American Eagle Outfitters a long time ago (similar and on sale!) / necklace: American Eagle Outfitters a long time ago (love this one!) / shoes: J.Crew Factory last year (similar and on sale!) / blush: Urban Decay Naked Flushed Palette in "Native" / lipstick: Lovers Coral by Revlon


4.10.2014

NATIONAL LETTER WRITING MONTH

Did you know that April is National Letter Writing Month? Here are some pretty stationery options from the shop to help you celebrate! Also, you can use the code APRILNOTES to get 20% off any of the stationery in the shop (once it's sold out, it's not coming back!). SHOP HERE!








4.08.2014

CURRENT BEAUTY FAVORITES, MARCH / APRIL

Hi there! I hope you're having a great week so far. Today I have a beauty favorites post for you guys. Typically when I do my "favorites" posts, I include all of my favorite things from that month (including home items and shop items), but since I'm late for doing a March post and it's half way through April, I thought I would just keep it to beauty this time and do a combined March / April favorites. Enjoy!

I'm loving this Naked Flushed Palette by Urban Decay in "Native". I have the Naked 2 Eyeshadow Palette already (and love it!) and this is from the Naked line but it is for your face instead of eyes. This is a great 3-in-1 item for traveling or any time when you want to keep things simple. It has a bronzer, blush, and highlighter so that you can create an easy, everyday contouring look, all with one product.

My top favorite out of all of these is the Anastasia Brow Wiz brow pencil in Medium Ash (now called "medium brown). This is a must-have product for me now and it is the easiest way to get flawless, natural looking brows in a snap! Just use the retractable pencil end to apply the color (you can be kinda sloppy with it) and then use the brush end to blend it and make it look natural. I highly recommend this pencil, especially for any of you who are new to filling in your brows or afraid that it will look unnatural. 

I've used the Beauty Blender sponge for a long time now, but I was needing a new one so I decided to get the Beauty Blender Duo Set, which includes two beauty blenders as well as this Beauty Blender Blendercleanser (say that 3 times fast!). I'm obsessed with the sponges and have been for a long time, but the cleanser is just okay. My problem with it is that it smells really bad, but it does work well.

Have you guys tried the Revlon Colorburst Lip Butters yet? I really like them! They're very moisturizing, like a lip balm, but they have lots of color. I've been wearing this color (Lollipop) a lot lately.

Another favorite is this Japonesque Professional Brush Cleaner, which works really well at cleaning out regular brushes, like eye brushes and blush brushes, and also smells amazing! I also love this Essie polish in "to buy or not to buy" which is a really pretty lavender color with a little bit of subtle glitter. Perfect for spring!

This last favorite is not something that I bought because it was actually just a free sample from Sephora, but it is the perfume "Candy" by Prada. I'm kinda wishing I would have bought this instead of the Burberry perfume that I got a few months back. I still really love that perfume, but I think I like this one even more! It has a super sweet scent.



shop my favorites:



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